Café el Olmo
BRANDINGSOCIAL MEDIAPACKAGINGBrand Background
Café El Olmo is a Spanish coffee brand rooted in tradition, craftsmanship, and community. Inspired by the elm tree, a symbol of strength and nature, the visual identity reflects a deep respect for the land, the people who harvest, and the process of coffee beans. The identity balances heritage with a refined, contemporary feel, guided by the ethos Tierra, Aroma & Corazón.
Un café, mil historias.
Café El Olmo is built around a simple but powerful idea — that great coffee is more than flavour; it’s connection. The brand stands for the harmony between earth, aroma, and heart, celebrating the craft of coffee as a grounded, sensory ritual. Positioned between artisanal tradition and modern sophistication, El Olmo invites people to slow down, reconnect with their surroundings, and savour moments of calm.
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