A scalable visual identity system reimagined for Wagg Foods, an established pet-care brand.
PROJECT TYPE
Visual Identity
Illustration
Paid Social
PROJECT TYPE
Visual Identity
Illustration
Paid Social
ROLE
Brand & Visual Designer (end-to-end)
ROLE
Brand & Visual Designer (end-to-end)
PROGRAMS
Photoshop
Illustrator
Figma
PROGRAMS
Photoshop
Illustrator
Figma
Project Overview
WAGG is a well-known UK pet-care brand focused on supporting pet health through affordable, nutritionally balanced food and treats. This project explores how its visual identity could be reimagined as a cohesive, scalable system across physical and digital touchpoints.
Project Overview
WAGG is a well-known UK pet-care brand focused on supporting pet health through affordable, nutritionally balanced food and treats. This project explores how its visual identity could be reimagined as a cohesive, scalable system across physical and digital touchpoints.
Project Overview
WAGG is a well-known UK pet-care brand focused on supporting pet health through affordable, nutritionally balanced food and treats. This project explores how its visual identity could be reimagined as a cohesive, scalable system across physical and digital touchpoints.
The Challenge
Translating an existing brand promise into a modern, flexible system
While WAGG’s mission around pet health and happiness was clear, its visual language lacked cohesion across packaging, digital, and marketing touchpoints. The challenge was to reinterpret the brand in a way that felt contemporary, trustworthy, and scalable — without losing its approachable, everyday appeal.
The Challenge
Translating an existing brand promise into a modern, flexible system
While WAGG’s mission around pet health and happiness was clear, its visual language lacked cohesion across packaging, digital, and marketing touchpoints. The challenge was to reinterpret the brand in a way that felt contemporary, trustworthy, and scalable — without losing its approachable, everyday appeal.
The Challenge
Translating an existing brand promise into a modern, flexible system
While WAGG’s mission around pet health and happiness was clear, its visual language lacked cohesion across packaging, digital, and marketing touchpoints. The challenge was to reinterpret the brand in a way that felt contemporary, trustworthy, and scalable — without losing its approachable, everyday appeal.
The Challenge
Translating an existing brand promise into a modern, flexible system
While WAGG’s mission around pet health and happiness was clear, its visual language lacked cohesion across packaging, digital, and marketing touchpoints. The challenge was to reinterpret the brand in a way that felt contemporary, trustworthy, and scalable — without losing its approachable, everyday appeal.
The Approach
Building a system, not just an identity
The focus was on creating a visual system that could flex across formats and channels. Rather than redesigning isolated assets, the work prioritised consistency, modularity, and clarity — ensuring the brand could scale across packaging, paid media, and real-world applications.
The Approach
Building a system, not just an identity
The focus was on creating a visual system that could flex across formats and channels. Rather than redesigning isolated assets, the work prioritised consistency, modularity, and clarity — ensuring the brand could scale across packaging, paid media, and real-world applications.
The Approach
Building a system, not just an identity
The focus was on creating a visual system that could flex across formats and channels. Rather than redesigning isolated assets, the work prioritised consistency, modularity, and clarity — ensuring the brand could scale across packaging, paid media, and real-world applications.
Packaging System
Designed for clarity at shelf level
Packaging concepts focused on hierarchy, legibility, and consistency across flavours and product types. The system allows for easy navigation while maintaining a strong brand presence across multiple SKUs.
Packaging System
Designed for clarity at shelf level
Packaging concepts focused on hierarchy, legibility, and consistency across flavours and product types. The system allows for easy navigation while maintaining a strong brand presence across multiple SKUs.
Packaging System
Designed for clarity at shelf level
Packaging concepts focused on hierarchy, legibility, and consistency across flavours and product types. The system allows for easy navigation while maintaining a strong brand presence across multiple SKUs.
Paid Ads
Extending the brand beyond the shelf
The identity was translated into digital assets and paid social examples to demonstrate how the system performs in fast-moving, screen-based environments. Layouts and messaging were designed to remain clear and engaging, even at small sizes and short attention spans.
Paid Ads
Extending the brand beyond the shelf
The identity was translated into digital assets and paid social examples to demonstrate how the system performs in fast-moving, screen-based environments. Layouts and messaging were designed to remain clear and engaging, even at small sizes and short attention spans.
Paid Ads
Extending the brand beyond the shelf
The identity was translated into digital assets and paid social examples to demonstrate how the system performs in fast-moving, screen-based environments. Layouts and messaging were designed to remain clear and engaging, even at small sizes and short attention spans.
Digital Experience
Extending the brand from packaging to screen
The visual system was extended into a digital experience designed to support product discovery and brand trust.
Digital Experience
Extending the brand from packaging to screen
The visual system was extended into a digital experience designed to support product discovery and brand trust.
Digital Experience
Extending the brand from packaging to screen
The visual system was extended into a digital experience designed to support product discovery and brand trust.
