Wagg
BRANDINGILLUSTRATIONPACKAGINGPAID SOCIALBrand Background
Wagg’s current promise can be summed up as: helping pet-owners share health and happiness with their animals, by providing affordable, nutritionally balanced food and exciting treats.
In this self-initiated project, I explore how to utilise this visual identity and that scales all the way from print and packaging to digital assets. Scroll to see how the Wagg brand translates into paid social and real-world applications.
Rebrand Concept & Positioning
A bold, fresh take on organic pet nutrition — transforming Wagg into a brand that feels joyful, modern, and confident while staying affordable and honest. The brand core values are to deliver clean, organic ingredients, ensure real value for pet owners and harness a playful personality rooted in dog’s everyday joy.
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Paid Ad Social
A rapid set of Meta-first social ads built from the Wagg brand system. Designed to balance product clarity, emotional connection, functional benefits and social proof, while remaining modular and scalable across placements.
Website & Digital Presence
The new Wagg’s online experience brings the brand’s joyful personality to life. Playful pet illustrations, interactive elements, and subtle animations create movement and delight across desktop, mobile, and social media. Clear layouts and warm, friendly messaging guide users effortlessly, turning every click, scroll, and tap into a small moment of joy — just like the bond between pets and their people.
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