Rooted in over a decade of jiu-jitsu experience, the head coach of a leading Barcelona gym set out to create his first line of activewear.
PROJECT TYPE
Visual Identity
Illustration
Merch Design
PROJECT TYPE
Visual Identity
Illustration
Merch Design
ROLE
Illustrator & Merch Designer (end-to-end)
ROLE
Illustrator & Merch Designer (end-to-end)
PROGRAMS
Photoshop
Illustrator
Procreate
PROGRAMS
Photoshop
Illustrator
Procreate
Project Overview
Together with the client, we developed a visual language that fuses the discipline of Japanese tradition with the intensity of modern gothic design. Through bold black-and-white contrasts, deep crimson accents, and intricate illustration work, the collection captures a world where strength meets art. Where every piece tells a story of balance, movement, and mastery.
Project Overview
Together with the client, we developed a visual language that fuses the discipline of Japanese tradition with the intensity of modern gothic design. Through bold black-and-white contrasts, deep crimson accents, and intricate illustration work, the collection captures a world where strength meets art. Where every piece tells a story of balance, movement, and mastery.
Project Overview
Together with the client, we developed a visual language that fuses the discipline of Japanese tradition with the intensity of modern gothic design. Through bold black-and-white contrasts, deep crimson accents, and intricate illustration work, the collection captures a world where strength meets art. Where every piece tells a story of balance, movement, and mastery.
Collection 2
Through the pain, we grow.
The Through the Pain rashguard and training shorts embodies the core philosophy of the brand — strength through discipline. Designed in deep black with bold gothic lettering running down each sleeve, it creates an unmistakable presence on the mat.
Collection 2
Through the pain, we grow.
The Through the Pain rashguard and training shorts embodies the core philosophy of the brand — strength through discipline. Designed in deep black with bold gothic lettering running down each sleeve, it creates an unmistakable presence on the mat.
Collection 2
Through the pain, we grow.
The Through the Pain rashguard and training shorts embodies the core philosophy of the brand — strength through discipline. Designed in deep black with bold gothic lettering running down each sleeve, it creates an unmistakable presence on the mat.
Collection 1
Protect Your Neck
Protect Your Neck’s first collection marks the beginning of a brand born from the mat — a fusion of tradition, artistry, and modern fight culture. Drawing from Japanese tattoo and woodblock art, the collection features a hand-illustrated tiger: a symbol of courage, focus, and perseverance — values that define every roll and every fighter.
Collection 1
Protect Your Neck
Protect Your Neck’s first collection marks the beginning of a brand born from the mat — a fusion of tradition, artistry, and modern fight culture. Drawing from Japanese tattoo and woodblock art, the collection features a hand-illustrated tiger: a symbol of courage, focus, and perseverance — values that define every roll and every fighter.
Collection 1
Protect Your Neck
Protect Your Neck’s first collection marks the beginning of a brand born from the mat — a fusion of tradition, artistry, and modern fight culture. Drawing from Japanese tattoo and woodblock art, the collection features a hand-illustrated tiger: a symbol of courage, focus, and perseverance — values that define every roll and every fighter.
The Result
Client Satisfaction
Overall, the client was thrilled with both collections. He has sold over 500+ pieces per collection and continues to produce due to demand. He has sold both rashguards and shorts amongst many gyms in Barcelona. We continue to collaborate to grow the brand and create more visually appealing gym wear.
The Result
Client Satisfaction
Overall, the client was thrilled with both collections. He has sold over 500+ pieces per collection and continues to produce due to demand. He has sold both rashguards and shorts amongst many gyms in Barcelona. We continue to collaborate to grow the brand and create more visually appealing gym wear.
The Result
Client Satisfaction
Overall, the client was thrilled with both collections. He has sold over 500+ pieces per collection and continues to produce due to demand. He has sold both rashguards and shorts amongst many gyms in Barcelona. We continue to collaborate to grow the brand and create more visually appealing gym wear.