Dalston’s
BRANDINGILLUSTRATIONPACKAGINGProject Background
Dalston’s Coffee is a self-initiated café concept rooted in drip coffee and creativity. What started as a love for a good brew became a character-led brand full of personality. Craftsmanship is central, but always playful — illustrated coffee cups and pots express different moods, giving Dalston’s its charm and storytelling. The brand celebrates everyday coffee rituals with bold design, honest ingredients, and a playful approach to craft. Coffee made with care, served with character.
Where the coffee’s hot, and the vibes are hotter.
Maintaining a clear visual language across every touchpoint is essential for Dalston’s. Cups, menus, napkins and coffee bean bags all speak the same visual tone, proving that the identity is scalable and recognisable at a glance.
From ordering at the counter to carrying beans home, the brand stays present without overwhelming the experience. It’s playful at its core and considered in its details — designed to make everyday coffee moments feel just a little more memorable.
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