Solara
BRANDINGSTRATEGYPACKAGINGIt’s not just skincare, it’s a ritual.
To demonstrate my approach to creative strategy and visual execution, I developed Solara, a conceptual skincare brand built around ritual, calm, simplicity, and results-driven formulas. I created the brand identity, packaging mockups, and a mini-strategy presentation to show how I would translate insights, user behaviours, and positioning into a clear campaign designed to connect with it’s audience through storytelling.
Campaign Strategy:
“Ritual Over Routine”
Solara’s ads reposition skincare as a calming ritual backed by real science.
A moment of quiet in an oversaturated beauty world.
What we highlight
Skin barrier restoration as the foundation of healthy skin
Emotional wellbeing through small daily rituals
Simplicity: fewer steps, better results
How we show it
Close-up, sensory imagery
Clear, calm messaging
Benefit-led claims without the pressure or hype
Discover more of my work
